upowr.com

UPowr was missing a marketing function. The site was sparse, just a single landing page and a contact form. A trade show was coming up, and without a credible site, we wouldn't carry weight in sales conversations.

I made a case for rebuilding it. The issue was I had a full plate of product work, and a marketing site rebuild would normally need a team. But with Claude, the maths was different. I could do the research, the writing, the visuals, and the build myself, in parallel with my day job, if I was deliberate about where I used AI and where I didn't.

I started with research. I gathered all the sales calls, customer interviews, and onboarding reports we had, and used Claude to scan external sources for voice-of-customer language and competitor positioning. From there, I distilled a messaging framework with positioning, core messages, and language preferences.

For the content, I used Claude as my junior copywriter. I'd brief, it would draft, I'd shape each draft into the final version. Then I created every image and graphic and built the site in Framer.